KITH X NIKE
Say what you will about the collaboration between the cultural behemoth that is Nike and a street wear staple that is Kith , their popup shop located at the Kith store in Manhattan is definitely an experience.
Upon entering you are immediately taken by the overwhelming use of concrete and Nike logos as the main sculpture at the store front which is made up of stacks of concrete Nike shoeboxes holding up a curated visual history of Nike sneakers. Behind that exhibit is a large wall with a concrete nike shoe box facade displaying current sneakers for sale.
In the back of the store is the Kith signature cereal bar with a few bonus nike custom cereal mixes for the occasion. Also, there is a custom printer for the co branded t shirt featuring the classic swoosh logo along with the Kith name.
Whether or not the collaboration is worth the hype is questionable, but its definitely worth the trip to see for yourself if you happen to be in the New York area.
Photos | JUSTFENG and Jonnelle Monzon
Written by | JUSTFENG